design + brand identity PortfolioZOOMINFO.
ZoomInfo (NASDAQ: ZI) is the go-to-market platform that helps businesses find, acquire, and grow their customers — delivering real-time data, insights, and technology to over 35,000 companies worldwide to increase efficiency, align sales and marketing teams and consolidate technology stacks.
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zoominfo — 01
Name
Spotify Wrapped — ZoomInfo Edition
Type
Visual Design
Category
Social-First Content Creation
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Craft a timely, visually distinct, social-first multi-image post aligning with the Spotify Wrapped trend. Tailored specifically for ZoomInfo's tech sales target audience — leveraging design assets associated with the year's Spotify Wrapped visual identity to drive engagements and reposts on LinkedIn, humanizing the brand and fostering a vibrant, bold, upbeat positive sentiment.
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Capture and emulate bold, vibrant, striking design elements and color palettes of Spotify’s visual identity for #SpotifyWrapped while being thoughtful and strategic on written content to make distinct, clever, original, and unique to ZoomInfo brand.
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zoominfo — 02
Name
Status Quo SaaS on Social
Type
Multimedia + Visual Design
Category
Social-First Content Series
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Redefine ZoomInfo's content strategy, elevating engagements, comments, and reposts on sales-focused content. Specifically, we aimed to drive traffic to sales-centric blogs on the company website. The challenge was to humanize the brand without compromising industry credibility, fostering a positive brand sentiment.
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Use social-first best practices for creating original multimedia memes and GIF content, ensuring messaging and copy were given compositional priority without compromising aesthetic.
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View Featured Work — 07 →
Platforms
Figma | GIPHY | Tenor
zoominfo — 03
Name
‘Almost Friday’ Gets Tech Industry Twist
Type
Visual Design
Category
Live Events — Social-First Content Series
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Develop a culturally authentic concept without compromising company credibility for ZoomInfo's pre-event promotion strategy by moving away from the standard tech industry's cookie-cutter approach. Create visually striking, brand-personality-infused, culturally relevant content that remains flexible for templatization without compromising speed, visual variety, or uniqueness for each event.
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Drawing inspiration from 'Friday Beers' and their 'Almost Friday' series, we blended vintage, niche-stylized photos with simple text treatment. We integrated past design elements for instant feed recognition to give it an aesthetically distinctive look and feel The updated layout, featuring event-specific information like 'Almost [insert city event is taking place in],' personalized each post to ZoomInfo's brand identity and the specific event. Additionally, we selected photos of relevant pop culture figures from the event city, enhancing the geo-specific reach and fostering a visual connection with the audience, all without overusing text.
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Rhino
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Barnum Financial Group
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Coastline Auto
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