in-side out detailing.
design + brand identity Portfolio
In-Side Out Detailing is an automotive vehicle detailing business based in Franklin, MA, founded by Bradford Walling in 2016. They specialize in transforming vehicles into captivating masterpieces for a diverse clientele, including exotics owners, luxury SUVs/sedans, and cutting-edge electric vehicles across the tri-state area.
As a Certified Ceramic Pro installer, In-Side Out Detailing offers coatings, paint correction, XPEL protection, and more. Their brand identity reflects meticulousness, evident in every service they provide. Each detail contributes to an automotive masterpiece, crafted to meet clients' needs and exceed their expectations.
ABOUT.
in-side out detailing — 01
Name
A Whole New Brand Identity, Inside and Out
Type
Brand Identity Kit + Guidelines
Category
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Our goal with the In-Side Out Auto Detailing brand refresh was to elevate their visual identity to match the precision and excellence of their services. We aimed to create a cohesive brand image that reflects their commitment to automotive mastery while appealing to a wider audience of enthusiasts and professionals.
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Our creative approach for the In-Side Out Auto Detailing brand refresh was centered on a unified vision to enhance their visual identity. We redesigned the logo to symbolize precision and attention to detail, refined the color palette to convey reliability and professionalism, and selected typography that mirrors the brand's commitment to excellence. By seamlessly integrating these elements, we aimed to elevate the brand's image, positioning In-Side Out Auto Detailing as a leader in automotive detailing and fostering increased recognition and loyalty.
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Visual Design
in-side out detailing — 02
Name
In-Side Out Detailing Website Presence
Type
UI x UX Design
Category
Website Development
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Our primary objective was to construct a user-friendly website that reflects In-Side Out Auto Detailing's dedication to automotive excellence while fostering seamless user interaction. With a multitude of service packages offered, our priority was to ensure intuitive and engaging services pages, catering to the diverse needs of our clientele. Additionally, we aimed to prominently feature a photo gallery showcasing finished cars and integrate a live Instagram feed, placing captivating visuals at the forefront of the user experience.
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To achieve this, we embarked on a journey to build a digital platform that not only embodies the brand's essence but also facilitates effortless navigation for users. We meticulously integrated the refreshed visual identity, focusing on clarity and professionalism, while strategically designing services pages to accommodate the extensive range of packages. Furthermore, we prioritized the implementation of a photo gallery of finished cars and a live Instagram feed, ensuring captivating visuals are front and center, enhancing user engagement and brand storytelling. Through this approach, we aimed to enhance user experience, convey the brand's commitment to excellence, and drive business growth.
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