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VIP Host × Guest Services & Marketing — NEW YORK, NY ‧ JUN 2024 – MAY 2025

• Cultivated and maintained a personal client base of over 120 high-net-worth individuals and nightlife influencers, enhancing brand visibility and guest retention

• Increased average table reservation spend by 15% by proactively upselling premium bottle service and exclusive venue experiences

• Facilitated seamless guest experiences for private events, coordinating logistics for up to 15 VIP tables per night and managing guest relations for celebrity clientele and industry partners

• Successfully executed targeted follow-up outreach campaigns, resulting in a 38% increase in repeat bookings and VIP guest retention

• Collaborated with venue management and service teams to ensure optimal table placement and service flow, maintaining Tao Group’s elite brand standards throughout the guest experience

• Implemented CRM tracking for guest preferences, generating actionable insights that drove a 22% increase in guest satisfaction and referrals

• Represented Tao Group at industry events and activations, strategically positioning the brand to attract new VIP guests and upscale clientele

Digital Marketing Specialist × Media & Content — NEW YORK, NY ‧ MAR 2022 – OCT 2023

• Developed and executed a platform-specific content strategy that grew ZoomInfo’s social following to over 166K, generating a 29% increase in year-over-year follower growth and a 34% lift in engagement.

• Produced and promoted the company’s podcast, Pretty Big Deal, overseeing guest booking and episode planning, which led to an 85% increase in unique listenership.

• Generated $811,016 in annual contract value (ACV), including $318,464 in closed-won revenue, while improving demo-to-opportunity rate by 55% and opportunity-to-won conversion rate by 35%.

• Revamped visual content and video production workflows, resulting in a 22% lift in video performance, over 6M impressions, and 154K+ engagements year-to-date.

• Executed blog content promotion strategies across paid and organic channels, increasing social referral traffic to the website by 38% year-to-date.

• Managed the brand’s editorial calendar, employee advocacy programming, and social analytics reporting to align teams across content, product, and sales.

Social Media Manager — NEW YORK, NY ‧ JAN 2021 – FEB 2022

Develop and execute content strategy across company social media platforms, driving brand awareness among B2B and B2C target audiences, resulting in a 400% increase in key performance metrics within six months

Successfully launched CEO's thought leadership platform across LinkedIn, Twitter, and an original podcast, achieving a 126% increase in digital footprint and attracting over 500 podcast listeners in 30 days

Direct point person responsible for the executive team's content calendar, reporting, and budgeting

Support celebrity influencer strategy initiatives for B2C target audiences, leading to a 58%increase in Instagram engagement within six months

Digital Marketing Strategist — NEW YORK, NY ‧ MAY 2017 – DEC 2020

Plan, implement and manage monthly firm content and social media strategy, publishing calendar, and campaigns to increase brand awareness, web traffic, lead gen, and user engagement

Drove record-setting year-to-date cross-network organic growth, with over 440K impressions, 25K engagements, and 8.3K post-link clicks

Increased audience growth by over 150% while boosting website traffic to 8K unique users per month

Provide creative direction to marketing and sales teams aligned with the latest benchmark trends in industry and culture

Voice actor talent for animated video campaigns – driving exponential growth in brand visibility, unique user traffic, firm revenue, and budget efficiency, maximizing promotion spend capacity