Barnum financial group.

 design + brand identity Portfolio

Barnum Financial Group is a wealth management firm that specializes in financial planning services, investment management, and insurance and protection products — servicing more than 250,000 clients, including individuals and their families as well as small businesses, corporations, government entities, and non-profit organizations and their employees, across all 50 states.

ABOUT.

barnum financial group — 01

Name

Aim to Inspire + Growth Mindset — The Barnum Way

Type

Visual Design

Category

Social-First Content Series

Our mission was to revolutionize the employer branding landscape through the creation of a visual identity for a growth mindset series. By spotlighting profound quotes from company executives, partners, and even public figures, our objective went beyond the business focus to emphasize a growth-oriented mindset. The challenge was to design visuals that not only engaged the audience but also extended the shelf life of the series.
We struck a balance, blending simplicity with complexity. Using neutral palettes and black-and-white headshots, we created an elegant backdrop for impactful quotes. For public figures, large landscape images added distinction. This separation ensured clarity between internal insights and external wisdom. To broaden reach, we overlapped public figure quotes with cultural holidays, captivating our audience with every visual narrative.
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Platforms
Figma | Adobe Illustrator

barnum financial group — 02

Name

Fireside Chat — Daymond John x Paul Blanco

Type

Visual Design

Category

Craft compelling visual assets promoting a virtual fireside chat series hosted by Paul Blanco, CEO and founder of Barnum, featuring Daymond John, renowned CEO of FUBU and host of ABC's Shark Tank. The challenge was to position Daymond John at the forefront of the composition while experimenting, within limits, beyond the established brand identity aesthetic. This flexibility aimed to attract Daymond John to reshare the content on his influential social channels, acknowledging the exclusivity and magnitude of the event.
Designed two distinct visual assets for pre-event promotion. One exclusively featured Daymond John, while the other incorporated both Paul and Daymond. This dual approach provided optionality for resharing on Daymond's social channels and ensured cohesion with his posting cadence. The design embraced a bold, striking, and minimal cutout text effect with a yellow color palette, aligning seamlessly with the brand identity of Barnum and Daymond. By utilizing black and white photos, we created a minimalist composition with a clear hierarchy, placing event and guest information at the forefront for optimal user engagement.
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Platforms
Figma | Adobe Illustrator

Virtual Events + Employer Branding

barnum financial group — 03

Name

Money Mantras

Type

Our mission was to challenge the status quo in financial planning content, specifically designed to resonate with the millennial demographic while maintaining appeal to the pre-retirement audience. Focused on the HENRY demographic, our aim was to deliver value-driven financial tips and insights in a vibrant, youthful manner, revolutionizing the conventional approach prevalent in the industry. The challenge was to create engaging and snackable content that penetrated minds without compromising the credibility and authority within the fintech and financial planning sectors.
Navigating limitations on animated design elements, our strategy embraced complexity within simplicity. Utilizing varied color palettes and font treatments, we ensured a consistent brand identity. Adopting an abstract design approach, we strategically overlapped header text with margin edges, creating an engaging and compelling visual hierarchy. This not only drew in the viewer but also maintained legibility, offering a fresh and distinct perspective in the financial planning content landscape.
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Platforms
Figma | Adobe Illustrator